Athineziko Tsipouro Brand Packaging

Athineziko is a visual communication project for a traditional recipe tsipouro Brand.

The mission was to place emphasis on all those elements that make tsipouro so special,

like the taste,the authenticity,the spirit and its story.

The Design is a narration starting from the label,the classic tsipouro label with the greek

typography,mixed with a modern and contemporary pop aesthetic, more like a

communication between the past and the future.

Tools Used

Adobe Illustrator for the design of the label and the custom shapes as well as the fonts.

Adobe Photoshop used to display the design inside the template

Adobe Lightroom for the lighting correction

Methodology

The design process i followed in order to deliver this concept was making at first a primary

study in order to specify the antagonist products and their way of approaching similar projects,

then i made a customer survey in order to find out whether a product like this would re-introduce

the idea of tsipouro to the customers and then i did a trend analysis,aiming to discover an aesthetic

line for my project.

Fonts(for the label)

Nimbus Sans,Parmigiano Caption Pro,William Text Pro Regular,Gt Eesti Pro Display,Eksell Display